Create a Flawless Canvas with Botanical Precision.
The perfect base, naturally. 
PureGlow is a natural makeup primer designed to prep your skin for a seamless application while delivering deep, plant-based nourishment. This lightweight, breathable formula blurs the line between skincare and prep, ensuring your makeup stays fresh and vibrant without clogging pores.
 
Crafted with a base of soothing Aloe Vera and moisture-locking Glycerin, this natural makeup primer uses high-performance Squalane Oil to smooth skin texture and Arrowroot Powder to provide a soft, velvet-matte finish. Infused with the clarifying benefits of Lavender and Tea Tree, it creates a calm, balanced surface that’s ready for anything.
 
Silkiness from the earth. Glow from within.
 
🌱 The Ingredients & Benefits
Aloe Vera Gel: Provides a cooling, hydrating base that calms the skin and reduces the appearance of redness.
Vegetable Glycerin: A powerful humectant that grips makeup for all-day wear while keeping skin plump and hydrated.
Squalane Oil: A weightless, plant-derived oil that mimics skin's natural moisture to smooth fine lines and improve texture.
Arrowroot Powder: A natural alternative to silica that absorbs excess oil and creates a silky, soft-focus finish.
Lavender & Tea Tree: This essential oil duo works to soothe irritation and keep the skin clear and balanced under makeup.
 
The Ritual (How to Use)
Apply: After moisturizing with your favorite West Five Story serum, apply a small amount of PureGlow onto your fingertips.
Blend: Smooth evenly over your face and neck, focusing on areas with larger pores or excess oil.
Set: Allow 60 seconds for the primer to set and create its velvet-matte barrier.
Finish: Follow with your foundation or wear alone for a clean, blurred, "no-makeup" look.
 
Specifications & Ingredients
Size: 30 ml (1 fl oz)
Aroma: Clean, herbaceous, and calming.
Finish: Matte, velvet-smooth.
 
Ingredients: Aloe Barbadensis Leaf Juice, Glycerin, Squalane, Maranta Arundinacea (Arrowroot) Root Powder, Lavandula Angustifolia (Lavender) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil.