The Experience
Pure Glow is a lightweight, natural makeup primer that preps your skin for a seamless application while delivering deep, plant-based nourishment.
 
Crafted with soothing aloe vera, moisturizing glycerin, squalane oil, and arrowroot powder, it smooths skin texture, blurs imperfections, and provides a soft, velvet-matte finish without clogging pores. Infused with lavender and tea tree, it creates a calm, balanced surface that keeps your makeup fresh and vibrant all day.
 
Key Ingredients & Benefits
Aloe Vera Gel: Provides a cooling, hydrating base that calms the skin and reduces the appearance of redness.
Vegetable Glycerin: A powerful humectant that grips makeup for all-day wear while keeping skin plump and hydrated.
Squalane Oil: A weightless, plant-derived oil that mimics skin's natural moisture to smooth fine lines and improve texture.
Arrowroot Powder: A natural alternative to silica that absorbs excess oil and creates a silky, soft-focus finish.
Lavender & Tea Tree: This essential oil duo works to soothe irritation and keep the skin clear and balanced under makeup.
 
Why You'll Love It
Lightweight smoothing skincare and makeup preparation
Hydrating, glow-boosting daily primer
Natural silky skin finish with a gentle plant-based formula
 
How to Use
Apply: After moisturizing with your favorite West Five Story serum, apply a small amount of Pure Glow onto your fingertips.
Blend: Smooth evenly over your face and neck, focusing on areas with larger pores or excess oil.
Set: Allow 60 seconds for the primer to set and create its velvet-matte barrier.
Finish: Follow with your foundation or wear alone for a clean, blurred, "no-makeup" look.
 
Ingredients
Aloe Barbadensis Leaf Juice, Glycerin, Squalane, Maranta Arundinacea (Arrowroot) Root Powder, Lavandula Angustifolia (Lavender) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil.
 
Details & Care
Batch Details: Hand-poured in small batches to ensure freshness and quality.
Size & Packaging: 30 ml (1 oz) cobalt blue glass jar.
Storage: Store in a cool, dry place away from direct sunlight. Keep the lid tightly sealed between uses to maintain the product's natural consistency and freshness.
Shelf Life: Best used within 6 to 12 months of opening.